Businesses don’t have a choice of whether or not to DO social media, their choice is how well they do it. – Erik Qualman, Socialonomics
Social Media enables interactions with your chosen target market and allows you to promote new and existing products or services. With a well-directed social media strategy, businesses and brands have a greater visibility, enhanced their credibility and improved lead conversion.At Vuegen, we help our clients enhance their brand awareness through digital media marketing.Our team of social media experts help you leverage your presence on social media by optimizing your profiles, maximising your digital footprint and offering a 360 degree brand management solution. The creative team can step in and create and impressive brand image that not only resonate with your target audience but also reflect your values.
Marketing Strategy & Goals
Once the platforms are chosen, we create and manage your accounts/profiles and pages and define a set of specific and measurable goals for your business on these platforms.
A social media strategy is put in place to help achieve these goals. Social and content strategies are customised for every individual client, and tailored specifically to their businesses. We create an editorial calendar and help you create campaigns and content across the social media channels.
Business Alignment & Audit
As a first step, we conduct an Initial Social Media Audit and assess your target audience, the existing marketing strategies in conventional media as well as your presence on social platforms. After a detailed analysis of your market, industry, business strategy and competitors, we establish the social media platforms that you should be focusing on and why.
Content development & Content Marketing
We believe that content is the driving force behind the success of digital marketing. Our Social Media team ensures that you have a content pool relevant to your industry, business and customers. We engage your audience with original content that is not only informative and entertaining but also promotes your product/services. The content is optimised to help search rankings and maximise your digital presence.
Data & Marketing Analytics
Social media listening is the process of identifying and assessing what is being said about a company, product or brand across various social media channels. By actively listening to the social media traffic about your business, we are able to evaluate the effectiveness of the social media campaigns. It also enables us to change our course and redirect our efforts to ensure that the social media goals for your business are met.